Apply the wheel of retailing theory to your local community. What changes seem likely? Will es- rablished

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• Apply the wheel of retailing theory to your local community. What changes seem likely? Will es- rablished retailers see the need for change, or will entirely new firms have to develop?

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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