Discuss the kinds of markets served by the three types of shopping centers. Are they directly competitive?

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• Discuss the kinds of markets served by the three types of shopping centers. Are they directly competitive? Do they contain the same kinds of stores? Is the long-run outlook for all of them similar?

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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