Explain the growth and decline of various re- tailers and shopping centers in your own com- munity.
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• Explain the growth and decline of various re- tailers and shopping centers in your own com- munity. Use the text's three-dimensional draw- ing (Exhibit 13-4) and the product life-cycle concept. Also, treat each retailer's whole offer- ing as a "product."
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Muhammad Umair
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Related Book For 
Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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