Discuss the communication process in relation to a producer's promotion of an accessory product-say, a new electronic

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• Discuss the communication process in relation to a producer's promotion of an accessory product-say, a new electronic security system businesses use to limit access to areas where they store confidential records. t

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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