Discuss how the adoption curve should be used to plan the promotion blend(s) for a new, wire-
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• Discuss how the adoption curve should be used to plan the promotion blend(s) for a new, wire- less portable telephone that can be used in cars while traveling.
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Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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