Discuss how the adoption curve should be used to plan the promotion blend(s) for a new, wire-

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• Discuss how the adoption curve should be used to plan the promotion blend(s) for a new, wire- less portable telephone that can be used in cars while traveling.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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