Discuss the social value of new-product develop- ment activities that seem to encourage people to discard products

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Discuss the social value of new-product develop- ment activities that seem to encourage people to discard products that are not all worn out. Is this an economic waste? How worn out is all wor out? Must a shirt have holes in it? How big?

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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