Explain the importance of an organized new- product development process and illustrate how it might be used

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Explain the importance of an organized new- product development process and illustrate how it might be used for

(a) a new hair care product,

(b) a new children's toy,

(c) a new subscribers- only cable television channel.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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