Discussion 2.1: Discuss the value chain elements for a specific industry or company of your choosing. How
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Discussion 2.1: Discuss the value chain elements for a specific industry or company of your choosing. How does the company compete?
What value-added processes are used? How does the customer help create value.
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Digital Marketing Management A Handbook For The Current Ceo
ISBN: 978-1606499245
1st Edition
Authors: Debra Zahay
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