Explain how the continuing mobility of U.S. consumers-as well as the development of big metropolitan areas-should affect

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Explain how the continuing mobility of U.S. consumers-as well as the development of big metropolitan areas-should affect marketing strategy planning in the future. Be sure to con- sider the impact on the four Ps.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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