Explain, in your own words, the importance of customer-focused relationship marketing and how it differs from traditional

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Explain, in your own words, the importance of customer-focused relationship marketing and how it differs from traditional transactional marketing.

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Digital Marketing Foundations And Strategy

ISBN: 978-0357720738

5th Edition

Authors: Debra Zahay ,Lauren Labrecque ,Brooke Reavey ,Mary Lou Roberts

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