CRM is generally considered to have its foundations in three B2B marketing functions. Explain what the functions

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CRM is generally considered to have its foundations in three B2B marketing functions. Explain what the functions are and what each contributes to a CRM program.

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Digital Marketing Foundations And Strategy

ISBN: 978-0357720738

5th Edition

Authors: Debra Zahay ,Lauren Labrecque ,Brooke Reavey ,Mary Lou Roberts

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Question Posted: Oct 21, 2024 02:00 AM

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CRM is generally considered to have its foundations in three B2B marketing functions. Explain what the functions are and what each contributes to a CRM program.
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CRM is generally considered to have its foundations in three B2B marketing functions. Explain what the functions

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Digital Marketing Foundations And Strategy

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