Explain the steps in the Peppers and Rogers model of CRM and the importance of the customer
Question:
Explain the steps in the Peppers and Rogers model of CRM and the importance of the customer database in the process.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Digital Marketing Foundations And Strategy
ISBN: 978-0357720738
5th Edition
Authors: Debra Zahay ,Lauren Labrecque ,Brooke Reavey ,Mary Lou Roberts
Question Posted: