Explain the steps in the Peppers and Rogers model of CRM and the importance of the customer

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Explain the steps in the Peppers and Rogers model of CRM and the importance of the customer database in the process.

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Digital Marketing Foundations And Strategy

ISBN: 978-0357720738

5th Edition

Authors: Debra Zahay ,Lauren Labrecque ,Brooke Reavey ,Mary Lou Roberts

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