Explain the CLV concept. Thinking about a specific firm, how could it use the concept of CLV

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Explain the CLV concept. Thinking about a specific firm, how could it use the concept of CLV to increase the overall profitability of its customer base?

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Digital Marketing Foundations And Strategy

ISBN: 978-0357720738

5th Edition

Authors: Debra Zahay ,Lauren Labrecque ,Brooke Reavey ,Mary Lou Roberts

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Question Posted: Oct 21, 2024 02:00 AM

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Explain the CLV concept. Thinking about a specific firm, how could it use the concept of CLV to increase the overall profitability of its customer base?
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Explain the CLV concept. Thinking about a specific firm, how could it use the concept of CLV

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Digital Marketing Foundations And Strategy

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