Why is it important for the marketer to distinguish between customer acquisition, conversion, retention, and value growth
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Why is it important for the marketer to distinguish between customer acquisition, conversion, retention, and value growth when developing marketing strategies?
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Related Book For
Digital Marketing Foundations And Strategy
ISBN: 978-0357720738
5th Edition
Authors: Debra Zahay ,Lauren Labrecque ,Brooke Reavey ,Mary Lou Roberts
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