Explain the purpose of environmental scanning in an e-commerce context.

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Digital Marketing

ISBN: 9781292077611

6th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick

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Question Posted: Feb 03, 2024 12:00 PM

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Explain the purpose of environmental scanning in an e-commerce context.

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Environmental scanning in an ecommerce context serves several important purposes which are critical to the strategic planning and management of an eco...View the full answer

Digital Marketing

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