Explain what programmatic advertising is and why it is an essential tool for both the digital publisher

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Explain what programmatic advertising is and why it is an essential tool for both the digital publisher and the digital advertiser. What capability does real-time bidding add?

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Digital Marketing Foundations And Strategy

ISBN: 978-0357720738

5th Edition

Authors: Debra Zahay ,Lauren Labrecque ,Brooke Reavey ,Mary Lou Roberts

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