Give an example of a producer that uses two or more different channels of distribution. Briefly discuss

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Give an example of a producer that uses two or more different channels of distribution. Briefly discuss what problems this might cause.9. Explain how a channel captain can help tradi- tional independent firms compete with a corpo- rate (integrated) channel system.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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