What would happen if retailer-organized chan- nels (either formally integrated or administered) dominated consumer product marketing?
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What would happen if retailer-organized chan- nels (either formally integrated or administered) dominated consumer product marketing?
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Related Book For 
Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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