How can a firm set the details of its marketing plan when it has little information about

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How can a firm set the details of its marketing plan when it has little information about a for- eign market it wants to enter?

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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Question Posted: Oct 15, 2024 07:01 AM

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How can a firm set the details of its marketing plan when it has little information about a for- eign market it wants to enter?
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How can a firm set the details of its marketing plan when it has little information about

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Basic Marketing A Global-Managerial Approach

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