How can a firm set the details of its marketing plan when it has little information about
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How can a firm set the details of its marketing plan when it has little information about a for- eign market it wants to enter?
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Related Book For
Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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