What are the major advantages of total quality management as an approach for improving im- plementation of

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What are the major advantages of total quality management as an approach for improving im- plementation of marketing plans? What limita- tions can you think of?

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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