Various breakdowns can be used for sales analysis depending on the nature of the company and its
Question:
Various breakdowns can be used for sales analysis depending on the nature of the company and its products. Describe a situation (one for each) where each of the following breakdowns would yield useful information. Explain why.
a. By geographic region.
b. By product.
c. By customer.
d. By size of order.
e. By size of sales rep commission on each product or product group. lop4
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Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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