Identify the determining dimension or dimen- sions that explain why you bought the specific brand you did
Question:
Identify the determining dimension or dimen- sions that explain why you bought the specific brand you did in your most recent purchase of a
(a) soft drink,
(b) shampoo,
(c) shirt or blouse. and
(d) larger, more expensive item, such as a bicycle, camera, boat, and so on. Try to express the determining dimension(s) in terms of your own personal characteristics rather than the product's characteristics. Estimate what share of the market would probably be motivated by the same determining dimension(s).
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Related Book For
Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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