Apply the seven-step approach to segmenting consumer markets to the market for off-campus apartments in your city.
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Apply the seven-step approach to segmenting consumer markets to the market for off-campus apartments in your city. Then evaluate how well the needs in these market segments are being met in your geographic area. Is there an obvious breakthrough opportunity waiting for someone?
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Related Book For 
Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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