Insurance agents are middlemen who help other members of the channel by providing informa- tion and handling
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Insurance agents are middlemen who help other members of the channel by providing informa- tion and handling the selling function. Does it make sense for an insurance agent to specialize and work exclusively with one insurance pro- vider? Why or why not?
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Joseph Mwaura
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Related Book For 
Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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