List several media that might be effective for reaching consumers in a developing nation with low per

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List several media that might be effective for reaching consumers in a developing nation with low per capita income and a high level of illit- cracy. Briefly discuss the limitations and advan- tages of each media you suggest.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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Question Posted: Oct 15, 2024 07:01 AM

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List several media that might be effective for reaching consumers in a developing nation with low per

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Basic Marketing A Global-Managerial Approach

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