Give three examples where advertising to mid- dlemen might be necessary. What are the ob- jective(s) of

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Give three examples where advertising to mid- dlemen might be necessary. What are the ob- jective(s) of such advertising?

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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