Find advertisements to final consumers that illus trate the following types of advertising: (a) insti- tutional, (b)

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Find advertisements to final consumers that illus trate the following types of advertising:

(a) insti- tutional,

(b) pioneering,

(c) competitive,

(d) re- minder. What objective(s) does each of these ads have? List the needs each ad appeals to.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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Question Posted: Oct 15, 2024 07:01 AM

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Find advertisements to final consumers that illus trate the following types of advertising: (a) insti- tutional, (b)

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Basic Marketing A Global-Managerial Approach

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