Objective 2 Discuss the changing communications landscape and the need for integrated marketing communications. pg101 Integrated marketing
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➤ Objective 2 Discuss the changing communications landscape and the need for integrated marketing communications. pg101 Integrated marketing communications (pp. 409–412)
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Digital Marketing, Strategy Implementation And Practice
ISBN: 9780273746102
5th Edition
Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer
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