Objective 1 Define the five promotion mix tools for communicating customer value. The promotion mix (pp. 408409)

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➤ Objective 1 Define the five promotion mix tools for communicating customer value.

The promotion mix (pp. 408–409) pg101

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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

5th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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