Objective 1 Define the five promotion mix tools for communicating customer value. The promotion mix (pp. 408409)
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➤ Objective 1 Define the five promotion mix tools for communicating customer value.
The promotion mix (pp. 408–409) pg101
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Digital Marketing, Strategy Implementation And Practice
ISBN: 9780273746102
5th Edition
Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer
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