Objective 1 Define the five promotion mix tools for communicating customer value. The promotion mix (pp. 408409)

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➤ Objective 1 Define the five promotion mix tools for communicating customer value.

The promotion mix (pp. 408–409) pg98

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Essentials Of Economics

ISBN: 9780393264586

1st Edition

Authors: Dirk Mateer, Lee Coppock, Brian O'Roark

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