Objective 1 Define the five promotion mix tools for communicating customer value. The promotion mix (pp. 408409)

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➤ Objective 1 Define the five promotion mix tools for communicating customer value.

The promotion mix (pp. 408–409)

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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