Objective 2 Discuss the changing communications landscape and the need for integrated marketing communications. Integrated marketing communications

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➤ Objective 2 Discuss the changing communications landscape and the need for integrated marketing communications.

Integrated marketing communications (pp. 409–412)

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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