Objective 1 Define the five promotion mix tools for communicating customer value. The promotion mix (pp. 408409)

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➤ Objective 1 Define the five promotion mix tools for communicating customer value.

The promotion mix (pp. 408–409) pg98

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Program Evaluation: An Introduction

ISBN: 9781529742787

5th Edition

Authors: Padgett, Deborah K.;Royse, David Daniel;Thyer, Bruce A Publisher: Wadsworth

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