Objective 1 Define the five promotion mix tools for communicating customer value. The promotion mix (pp. 408409)
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➤ Objective 1 Define the five promotion mix tools for communicating customer value.
The promotion mix (pp. 408–409) pg105
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Quantitative Equity Portfolio Management
ISBN: 9780071459396
1st Edition
Authors: Ludwig B Chincarini, Daehwan Kim
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