Objective 1 Define the five promotion mix tools for communicating customer value. The promotion mix (pp. 408409)
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➤ Objective 1 Define the five promotion mix tools for communicating customer value.
The promotion mix (pp. 408–409)
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Related Book For
Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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