Objective 2 Discuss the changing communications landscape and the need for integrated marketing communications. Integrated marketing communications
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➤ Objective 2 Discuss the changing communications landscape and the need for integrated marketing communications.
Integrated marketing communications (pp. 409–412)
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Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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