Provide a specific illustration of why marketing strategy planning is important for all business- people, not just
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Provide a specific illustration of why marketing strategy planning is important for all business- people, not just for those in the marketing de- partment.
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Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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