Outline a marketing strategy for each of the following new products: (a) a radically new de- sign
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Outline a marketing strategy for each of the following new products:
(a) a radically new de- sign for a toothbrush,
(b) a new fishing reel,
(c) a new wonder drug.
(d) a new industrial stapling machine.
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Related Book For
Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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