RFM is a long-standing type of modeled data. Why has it been so popular and how can
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RFM is a long-standing type of modeled data. Why has it been so popular and how can the technique be adapted to your company or a company of your choosing?
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Digital Marketing Management A Handbook For The Current Or Future CEO
ISBN: 9781951527921,9781951527938
2nd Edition
Authors: Debra Zahay
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