Suggest a plausible explanation for sales fluctu- ations for (a) bicycles, (b) ice cream, (c) lawn- mowers,

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Suggest a plausible explanation for sales fluctu- ations for

(a) bicycles,

(b) ice cream,

(c) lawn- mowers,

(d) tennis rackets,

(e) oats,

(f) dispos able diapers, and (g) latex for rubber-based paint.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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