Based on data in Exhibit 20-2, discuss the rel- ative market potential of Reno and Las Vegas,

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Based on data in Exhibit 20-2, discuss the rel- ative market potential of Reno and Las Vegas, Nevada, for:

(a) prepared cereals,

(b) automo- biles, and

(c) furniture.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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