Based on data in Exhibit 20-2, discuss the rel- ative market potential of Reno and Las Vegas,
Question:
Based on data in Exhibit 20-2, discuss the rel- ative market potential of Reno and Las Vegas, Nevada, for:
(a) prepared cereals,
(b) automo- biles, and
(c) furniture.
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Related Book For
Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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