The owner of a small grocery store-the only one in a medium-sized town in the mountains- has
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The owner of a small grocery store-the only one in a medium-sized town in the mountains- has just learned that a large chain plans to open a new store nearby. How difficult will it be for the owner to plan for this new competitive threat? Explain your answer.
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Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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