In your own words, explain how a marketing manager might use a competitor analysis to avoid situations
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In your own words, explain how a marketing manager might use a competitor analysis to avoid situations that involve head-on competi- tion.
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Related Book For
Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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