The World Wide Web represents a pull medium for marketing rather than a push medium. Discuss.

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‘The World Wide Web represents a pull medium for marketing rather than a push medium.’ Discuss.

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Digital Marketing

ISBN: 9781292077611

6th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick

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Question Posted: Feb 03, 2024 12:00 PM

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The World Wide Web represents a pull medium for marketing rather than a push medium. Discuss.

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In traditional marketing lingo push and pull strategies refer to how products and services are delivered and advertised to consumers A push strategy i...View the full answer

Digital Marketing

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