Why do you think it is hard to come up with a single, concise definition of conversion?

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Why do you think it is hard to come up with a single, concise definition of conversion? Can you give at least two examples of different definitions of conversion and explain why the different definitions are needed?

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Digital Marketing Foundations And Strategy

ISBN: 978-0357720738

5th Edition

Authors: Debra Zahay ,Lauren Labrecque ,Brooke Reavey ,Mary Lou Roberts

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