Why is it useful to integrate the collection of online and offline metrics?

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Digital Marketing

ISBN: 9781292077611

6th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick

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Question Posted: Feb 03, 2024 12:01 PM

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Why is it useful to integrate the collection of online and offline metrics?

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Integrating the collection of online and offline metrics provides a holistic understanding of your marketing strategy performance It is beneficial due ...View the full answer

Digital Marketing

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