Why is the customer placed in the center of the four Ps in the text diagram of

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Why is the customer placed in the center of the four Ps in the text diagram of a marketing strat egy (Exhibit 2-7)? Explain, using a specific ex- ample from your own experience.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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Question Posted: Oct 15, 2024 07:00 AM

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Why is the customer placed in the center of the four Ps in the text diagram of

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Basic Marketing A Global-Managerial Approach

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