Would promotion be successful in expanding the general demand for: (a) raisins, (b) air travel, (c) tennis

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• Would promotion be successful in expanding the general demand for:

(a) raisins,

(b) air travel,

(c) tennis rackets,

(d) cashmere sweaters,

(e) high-octane unleaded gasoline,

(f) single- serving, frozen gourmet dinners, (g) cement? Explain why or why not in each case.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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