What promotion blend would be most appropri- ate for producers of the following established products? Assume average-

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• What promotion blend would be most appropri- ate for producers of the following established products? Assume average- to large-sized firms in each case and support your answer.

a. Candy bars.

b. Pantyhose.

c. Castings for car engines.

d. Car tires.

e. A special computer used by manufacturers for computer-aided design of new products.

f. Inexpensive plastic raincoats. g. A camcorder that has achieved specialty-product status.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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