What promotion blend would be most appropri- ate for producers of the following established products? Assume average-
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• What promotion blend would be most appropri- ate for producers of the following established products? Assume average- to large-sized firms in each case and support your answer.
a. Candy bars.
b. Pantyhose.
c. Castings for car engines.
d. Car tires.
e. A special computer used by manufacturers for computer-aided design of new products.
f. Inexpensive plastic raincoats. g. A camcorder that has achieved specialty-product status.
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Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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