Dii.cuss the concepes of customiz.uion and globaJizntion for your product when moving to intc-matiom1J markets. Reier to

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Dii.cuss the concepes of customiz.uion and globaJizntion for your product when moving to intc-matiom1J markets. Reier to Table 9.7 for guidunce in your discussion.

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Marketing 2016

ISBN: 9781305769786

18th Edition

Authors: William M. Pride, O. C. Ferrell

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